Research Library

The Sign Research Foundation has a vast library of academic research on sign codes, wayfinding, traffic safety, placemaking, sign design & placement, brightness & illumination levels, and many other topics related to world-class signage systems. Our peer-reviewed research is available free of charge for the betterment of society. Browse the topics below, or scroll down to view a comprehensive list of all research.

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Sign strategies that are accepted as being most effective or valuable.

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Practices in the art and science of sign or system design.

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Brightness, energy efficiency, engineering, and conspicuity of illuminated signage.

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Legal and regulatory issues, including impact of Supreme Court decision on temporary signs.

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The planning, design, and management of public spaces with the intention of promoting people’s well-being.

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Proper signage visibility, lighting and placement contributing to safe streets and communities.

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Evaluation and guidance on effective sign codes in different environments.

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Economic value of a sign to a business, how consumers perceive signs, return on investment for signs.

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Information systems that guide people through a physical environment and enhance their understanding and experience of the space. 

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All SRF Research in alphabetical order:

Arts and Science of Sign Design

Best Practices in Developing Sign Regulations

Best Practices in Regulating Temporary Signs

Consumer Perceptions of Retail Signage: 100,000 Shoppers Can’t Be Wrong

Digital Print Trends and Technologies in the Sign and Graphics Industry

Digital Signage & Traffic Safety: A Statistical Analysis

Digital Wayfinding Trends – Lessons Learned from Museums, Healthcare, and Transit Experiences

The Economic Impact of Exterior Electronic Message Boards

Economic Value of On-Premise Signage

Energy Efficiency of Internally Illuminated Signage

Illuminated Sign Conspicuity – What Factors Make a Sign Noticeable and Legible?

A Legal and Technical Exploration of On-Premise Sign Regulation – An Evidence Based Sign Code

Model Sign Code (2009 Edition)

Model Sign Code (2019 Edition)

Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers (EMCs)

On-Premise Sign Research Review

Profiles of Sign Regulations in Multiple Communities and Environments

Retail Signage – Practices to Increase Return on Investment

Retail Wayfinding Best Practices

Signs and the Downtown Experience

The State of Sign Codes after Reed v. Town of Gilbert

String of Pearls: Improving Perception of a Built Environment

Typography, Placemaking, and Signs

Urban Wayfinding Planning and Implementation Manual

Wayfinding Management: Models & Methods in Healthcare Environments