Advancing sign research to build safe, accessible & thriving communities

Sign Manufacturers

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Sign Manufacturers

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Designers, Specifiers, Buyers

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Designers, Specifiers, Buyers

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Sign Regulators, Planners

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Sign Regulators, Planners

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The Sign Research Foundation’s initiatives educate city officials, business owners, and architects on the effective design and regulation of signage. SRF has helped the International Sign Association work with over 12,000 planners across the country to write better sign codes.

of American consumers failed to find a business because the sign was too small or unclear.
0 %
of businesses reported average sales increases of 10% or more by adding or updating their signs.
0 %
of American consumers say they visit a new store because of the quality of the sign.
0 %
increase in weekly sales for a business that made one major and two minor changes to exterior signs.
0 %
Recent Research & Education

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