Retail Signage – Practices to Increase Return on Investment
Sign Research Foundation

This report explores the connection between high-level design practices (for sign legibility, viewing enjoyment, informational aspects, quality, appropriate scale and uniqueness) and return on sign investment. For this study, a group of executives, consultants, designers and fabricators were asked to compare these leading sign practices with standards for design excellence.

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Retail Signage ROI – Executive Summary