Mission Statement

To create safe, navigable, and thriving communities around the world as a result of SRF's evidence-based sign research and education.


To empower communities through academic research on vibrant and effective sign strategies, systems, and codes.


To drive research & education about sign value & best practices that creates safe, livable, and thriving cities.

The Sign Research Foundation serves the industry and greater economy through research focused on the unique commercial and social value of signs. SRF is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.


We are an essential partner to people who regulate, use and specify sign systems. Our research has been referenced by urban planners, downtown BIDs, architects, designers, and city officials. The ISA grassroots advocacy team uses SRF research on a weekly basis in order to persuade city councils and code officials to adopt well-crafted sign codes.


SRF works closely with the Academic Advisory Council on Signage Research & Education (AACSRE), which consists of leading academics from twelve universities. We work with academics and universities throughout the USA to develop research grants and curriculum additions for Masters and PHD candidates in Design, Planning, Art, Architecture, Engineering, Law and Business.


SRF’s extensive database of multidisciplinary, innovative research provides the most comprehensive collection of data and studies on the technology, regulation, and best practices of the sign industry. The Sign Research Foundation funds research and education on topics relevant to communities.