SRF events empower communities using academic research

SRF Presents: Urban Wayfinding Planning and Implementation Manual Webinars

The Sign Research Foundation (SRF) just released a newly updated Urban Wayfinding Planning and Implementation Manual. This comprehensive guide to urban wayfinding, from planning to implementation, offers tips on financing, design, regulatory issues and maintenance. Each of the chapters now includes the latest data and contains a “New Trends” section with updates from the past seven years.

Webinar Recording: $15.00 per webinar

Part 1: Planning – Webinar Recording
This first webinar in the series delves into important aspects of successful wayfinding programs, including strong planner and public official leadership. Topics include financing, stakeholder management and regulatory management. The lecture was led by design and administrative professionals (Craig Berger, FIT and Craig Berger Management Consulting; John Bosio, Principal at Merje; George Lim, Principal Partner/Creative Director Tangram Design) and also included a discussion on proactive techniques for project leadership.

Part 2: Design – Webinar Recording
This second webinar in the series focused on the design elements and trends represented in the manual and was tailored for designers. Cities and Regions are undertaking large structural changes with short term crisis reinforcing long term economic and social trends. A few leading trends impacting wayfinding include the expansion of trail and regional park projects, digital technologies and multi-modal expansion. The lecture was led by design and administrative professionals (Keith Helmetag, C&G Partners; Adrian Bell, Applied Wayfinding).

Part 3: Fabrication – Webinar Recording
This webinar focused on the material and fabrication process represented in the manual and was tailored for fabricators. Signs in outdoor environments need to be tough to withstand the physical environment and everyday wear and tear. This program encompassed the material, fabrication and maintenance approaches that can extend the life of a sign and make it easier to change and update.

Part 4: Case Study – Webinar Recording
This webinar is an all-encompassing overview of how an urban wayfinding project comes to fruition from start to finish and how each of the players is involved in that success. Planners, designers, and fabricators will all find relevant information to their job functions in this session.

SRF Annual Conference

formerly called NSREC

The largest gathering of diverse professions coming together to learn about signage. We bring retailers, urban planners, designers, architects, engineers, academics, and graduate students to work alongside the sign industry in learning optimal practices in sign regulation, placement, and design.

Where everyone has a voice in respectful dialogue. We learn from retailers, city planners, architects & designers what they most want from their sign industry allies and partners.

Listen. Collaborate. Learn.

“As a planner, it was valuable to hear the perspective of sign manufacturers/fabricators, designers and business owners. Understanding the different professional obligations and expectations is incredibly valuable in developing policy and regulations.”
Kyle Shiel, Senior Planner - Town of Manchester, CT
“It's encouraging to see the unique policy strategies undertaken by cities to enable signage that meets the local communities’ vision. The multitude of these policy strategies ignited my creativity when I returned to the office for projects in progress.”
Daunte Rushton, Sr. Development Project Coordinator - City of Dallas, TX
“NSREC did a great job of exploring the convergence between the sign industry, design and urban planning. It raised thought provoking issues.”
Richard Rogers, Principal - Urban Vantage LLC
“NSREC was outstanding in the way it brought design professionals from many fields together and showed each of us how we can all work together in designing signs and sign Ordinances that promote the public good.”
Kevin O’Brien, AICP, Planner - City of Rahway, NJ
“I enjoyed learning more about sign research and all the executive reports available. I found many of them very informative and have an interest in learning more about the foundation. The NSREC speakers were knowledgeable and informative.”
Mary Hester, Creative Director - Carolina Pride Carwash
“I took away from the NSREC meetings additional information on the viewpoints of sign industry reps on the importance of proper signage and additional information on how the revise signage regulations in my city's Zoning Ordinance.”
Chishaun Smith, Urban Planner - City of Alexandria, VA
University Workshops

SRF completed it's first collaborative workshop with Michigan State’s School of Planning, Design, and Construction. The event was the first of its kind to engage students of planning, landscape architecture, and design to explore and understand the value of signage within their chosen professions. Read about the details.

SRF will be exploring different programs throughout US universities to consider various options that supplement a core curriculum. If you are interested in proposing your school for an SRF program, please contact Sapna Budev.