Retail Wayfinding Best Practices
Sign Research Foundation
Retail wayfinding—heavily driven by analysis and best practices—is set apart from other wayfinding initiatives. Profitable stores tend to be meticulous record-takers and constant tinkerers, always tweaking approaches in an attempt to attract customers. This report studies this dynamic and ever-growing field, exploring the way retail methodologies impact wayfinding, complete with numerous case studies highlighting creative and positive results.