Retail Wayfinding Best Practices
Sign Research Foundation

Retail wayfinding—heavily driven by analysis and best practices—is set apart from other wayfinding initiatives. Profitable stores tend to be meticulous record-takers and constant tinkerers, always tweaking approaches in an attempt to attract customers. This report studies this dynamic and ever-growing field, exploring the way retail methodologies impact wayfinding, complete with numerous case studies highlighting creative and positive results.

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Retail Wayfinding Best Practices – Executive Summary