Washington, DC, October 8, 2018 – The Sign Research Foundation’s latest research explores how digital wayfinding is transforming various sectors. Digital Wayfinding Trends: Lessons Learned from Museums, Healthcare, and Transit Experiences, was written by Leslie Wolke, founder, MapWell Studio (www.map-well.com).

The research explores eight digital wayfinding experiences to learn what makes for the most successful and seamless blend of digital and physical guidance. The goal, Wolke writes is to “assemble lessons in user experience and system design that can be applied to tomorrow’s digital wayfinding projects. There is a great deal to be learned from interacting with this generation of tools and assessing their successes and limitations. As we know, technology evolves swiftly, only to be outpaced by our expectations for it.”

Digital Wayfinding Trends also includes a four-page executive summary, the perfect piece to share with clients, customers and municipal leaders. The full report is available at https://www.signresearch.org/digitalwayfinding

Wolke is an independent consultant who works with architects, design firms and institutions to design and develop wayfinding technology strategies and tools. She previously authored the SRF research Wayfinding Management: Models & Methods in Healthcare Environments.

All SRF research is provided free for use. SRF is supported solely by donors whose gifts help further insights into the sign and visual communications industry. See the full lineup of SRF research at signresearch.org/research.


About Sign Research Foundation

The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities. The Sign Research Foundation is a 501c3 tax-exempt organization and all donations may qualify as a charitable deduction for federal income tax purposes.