ALEXANDRIA, VA – May 20, 2021 New insights from the Sign Research Foundation will help communities prepare for emerging technologies that will shape signage and wayfinding. The research also provides best practices for data collection and transparency, particularly as signs evolve from providing information to aggregating and gathering it.

Smart Signage and Smart Cities: Regulating New Tech explores the potential use of digital signs as hosts for embedded 5G cells, helping communities expand the availability of this powerful technology while blending seamlessly into the streetscape.

Smart signs will incorporate technology that could be used to update users’ smart devices with information. But it could create new challenges for communities by raising new regulatory and privacy concerns. The document includes guidance for communities integrating smart technologies with their sign ordinances.

The research report is available for $29.99 and a related executive summary is available for $14.99. Find both at