Economic Value of On-Premise Signage
(University of Cincinnati, 2012)
Sign Research Foundation
Signs act as “silent salespersons”—branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses—directly and indirectly—is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the study is also focused on the impact on consumers and the surrounding community.