Consumer Perceptions of Retail Signage: 100,000 Shoppers Can’t Be Wrong
Sign Research Foundation
Consumers learn—and assume—all sorts of things about a business based on its sign. This study by Dr. James Kellaris from the Lindner College of Business at the University of Cincinnati offers a wealth of insight into consumer behavior and provides key findings for retailers.
• Consumer Perceptions in Retail Signage – Executive Summary ($14.99)
• Viewing Signs through the Eyes of the Beholders: Perceptual Evidence from the American Grocery Shopper Survey