The Sign Research Foundation’s initiatives educate city officials, business owners, and architects on the effective design and regulation of signage. SRF has helped the International Sign Association work with over 12,000 planners across the country to write better sign codes.
of American consumers failed to find a business because the sign was too small or unclear.
0%
of businesses reported average sales increases of 10% or more by adding or updating their signs.
0%
of American consumers say they visit a new store because of the quality of the sign.
0%
increase in weekly sales for a business that made one major and two minor changes to exterior signs.
I used the SRF Urban Wayfinding Manual to guide Downtown Evanston through a full redesign and development of a new wayfinding system. I would love to see research or data on sign code issues to help me work with government officials.
I was very amazed at the size of the organization and how efficiently it is run and organized. The educational programs are outstanding and highly recommended.
An ideal opportunity for any and everyone who works with signs to learn about the process from all perspectives to improve the understanding of signs in their own community.
