SRF aspires to be the essential resource for anyone seeking relevant, timely, and expert information on the manufacture, design, use, or regulation of signs.
Our Impact
Sign industry professionals are trained on engineering standards, legibility, design, placement, and regulations. But those who regulate or purchase signs have historically not had the same type of education.
SRF stepped in to fill this gap, funding academic research to develop a library of best practices.
We develop profession-specific learning programs, delivering insightful and useful information that can immediately be put into practice.
In the past decade, we have helped almost 15,000 professionals through our research, education, and outreach programs.
Communities around the world are safer, more navigable, and are thriving as a result of SRF’s evidence-based sign research and education.
- Collaborative: Using an interdisciplinary team approach for research and education.
- Integrity: The willingness to do the right thing even when difficult or unpopular and to hold the organization and its leadership to the highest ethical standards
- Impartiality: Using data and evidence for decision making
Everyone involved in the manufacture, design, use, or regulation of sign products and services will have timely access to relevant research and education, thereby creating the knowledge necessary to develop effective sign strategies and systems.
Research
- Unbiased research on the manufacture, design, use, or regulation of signs
- Provide the most comprehensive collection of data and studies on the technology, regulation, and best practices of the sign industry.
Education
- Develop targeted training and practical solutions to address stakeholder needs
- Provide focused and customized learning opportunities that directly address the identified needs of all stakeholders
- Increase collaboration and partnerships with subject matter experts, instructors, instructional designers, and learners
Outreach
- Be an essential partner to people who regulate, use and specify sign systems.
- Build strong professional peer communities for everyone involved in signage projects
