Research

Peer-Reviewed Research Building Better Communities

Explore the Sign Research Foundation’s vast library of academic research on sign codes, wayfinding, traffic safety, place making, sign design & placement, brightness & illumination levels, and many other topics related to world-class signage systems.

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Arts & Science of Sign Design

Best Practices in Developing Sign Regulations

Best Practices in Regulating Temporary Signs

Business Signage and Placemaking in Streetscapes

Consumer Perceptions in Retail Signage: 100,000 Shoppers Can’t Be Wrong

Content-Neutral Sign Codes after Reed and Austin

Digital Print Trends and Technologies in the Sign and Graphics Industry

Digital Signage & Traffic Safety: A Statistical Analysis

Digital Wayfinding Trends: Lessons Learned from Museums, Healthcare, and Transit

Economic Value of On-Premise Signage

Executive Summaries Bundle

Glossary of Signage Terms

Illuminated Sign Conspicuity – What Factors Make a Sign Noticeable and Legible

Model Sign Code

On-Premise Signage: Situations, Legibility & Visibility

Profiles of Sign Regulations in Multiple Communities and Environments

Retail Signage: Practices to Increase Return on Investment

Retail Wayfinding Best Practices

Saving Historic and Vintage Signs

Signage as a Tool for Revitalization: A Route 66 Case Study

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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.

The Sign Research Foundation is a 501c3 organization and your gift may qualify as tax deductible subject to IRS regulations.