Effective use of design is within reach for small companies. This course profiles the impact of different design metrics on the effectiveness of modern on-premise signs. The research is reviewed on metrics from size to landscaping to dynamic information. Learn how to compare the relative merits of each design area in order to order to formulate a series of strategies for both the design and integration of on-premise signs into an overall design approach.
Sign Research Foundation
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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.
