Electronic message boards are increasingly used by businesses as exterior on-premise signage. Are these signs, which allow businesses to communicate more information at a lower cost, associated with better store performance? This research provides new insights into the benefits of investing in electronic message boards, based on the latest performance metrics from a major retailer.
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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.
