Overview
Several factors impact the legibility of on-premise, roadside signs. When talking to customers and sign code officials, you need to understand and be able to explain the importance of letter size, contrast, placement, sign height, and other critical characteristics. SRF’s newest report breaks down the science behind sign visibility and offers a calculation tool that you can use to test (or prove) your design concepts. In this on-demand webinar, you will hear directly from the authors of the report and get a sneak peek of the research before the general public! Learning Objectives: How sign size impacts visibility and readability; principles for sign placement for optimal legibility; design considerations for sign conspicuity; strategies for seeking variances from restrictive sign ordinances.
