Overview
This research explores the impact of different design approaches and strategies for exterior landmark signs, digital signs, and urban wayfinding. The study includes surveys and case studies from cities like Chicago, New York, and Philadelphia, focusing on the effectiveness of signs in enhancing community identity and urban environments. The research highlights the importance of legibility, quality materials, modern lighting, and integration into buildings and landscapes. It also examines the role of signs in supporting commercial institutions and community improvement. The study aims to provide evidence-based design methodologies to inform best practices in sign design and urban planning.
Price: $40
($30 for members of the International Sign Association)
Overview
This concise summary explores the impact of signage on urban environments and community identity. The study includes surveys conducted in Chicago, New York, and Philadelphia, focusing on landmark design, digital sign design, and urban wayfinding. Key findings highlight the importance of legibility, quality, and integration with architectural surroundings. The document also discusses the role of digital signage in enhancing community aesthetics and the effectiveness of wayfinding systems in promoting walkability and engagement. Ideal for urban planners, city officials, and signage professionals, this executive summary is a valuable resource for understanding how effective signage can enhance commercial institutions and community environments.
