Overview
This report provides an overview of successful wayfinding strategies for retailers. Developed through surveys and case studies, it outlines key elements of retail wayfinding, including strategy and store design, effective retail signs, and the integration of visual merchandising and digital technologies. The report highlights best practices from various retail sectors such as supermarkets, mixed-use centers, restaurants, pharmacies, and banks. It emphasizes the importance of legibility, dimensionality, and modularity in sign design, as well as the role of experience design in creating cohesive and engaging retail environments. The document also includes case studies from leading retailers like Wegmans, Clifton Market, City Creek Center, Shake Shack, Walgreens, TD Bank, Urban Outfitters, and Time Warner Cable, showcasing their effective wayfinding strategies.
Price: $40
($30 for members of the International Sign Association)
Overview
This concise summary highlights the best practices in retail wayfinding, driven by analysis and real-world examples. It explores the impact of strategy and store design on customer experience, including the psychology of shopping, store layout, and experience design. The document also discusses the components of effective retail signs, such as legibility, dimensionality, modularity, and illumination. Additionally, it covers the role of visual displays, visual merchandising, marketing, and digital wayfinding in creating a cohesive retail environment. Ideal for retail professionals, this executive summary is a valuable resource for enhancing customer navigation and improving overall store performance.
