Overview
Understanding the factors of sign legibility is of paramount importance for designers, city planners, and township boards due to its impact on various aspects of community life and functionality. Clear and easily readable signs are essential elements to promote safety, efficiency, aesthetics, regulatory compliance, and community engagement within urban environments.
This resource distills the current research on legibility and presents a simple and logical method of calculation that allows designers, planners, and owners/end-users to determine ideal sign sizes for roadside on-premise signage scenarios.
All of the resources for this report have been conveniently bundled in one easy download. This bundle includes:
- Guidelines for Traffic Safety
- Quick Reference Field Guide
- Master Calculation Worksheet (Access to the master calculation worksheet is exclusive to this bundle and included until 12/31/2025)
- On-Demand Video Guide by the Authors on Using the Report
- Blank Worksheets for Variance Hearings
Price: $80
($60 for members of the International Sign Association)
Overview
Guidelines for Traffic Safety
Understanding the factors of sign legibility is of paramount importance for designers, city planners, and township boards due to its impact on various aspects of community life and functionality. Clear and easily readable signs are essential elements to promote safety, efficiency, aesthetics, regulatory compliance, and community engagement within urban environments.
The purpose of this guide is to distill the current research on legibility and present a method of calculation that allows designers, planners, and owners/end-users to determine ideal sign sizes for roadside on-premise signage scenarios.
Price: $40
($30 for ISA members)
Overview
Quick Reference Field Guild
Understanding the factors of sign legibility is of paramount importance for designers, city planners, and township boards due to its impact on various aspects of community life and functionality. Clear and easily readable signs are essential elements to promote safety, efficiency, aesthetics, regulatory compliance, and community engagement within urban environments.
The purpose of this quick reference field guide is to give readers a simple and logical method of calculation that allows designers, planners, and owners/end-users to determine ideal sign sizes for roadside on-premise signage scenarios. It also includes worksheets for computing this formula and blank worksheets for presentation use at hearings when seeking a variance.
Price: $30
($20 for ISA members)
Overview
Ten Steps to Sign Legibility & Visibility
Several factors impact the legibility of on-premise, roadside signs. When talking to customers and sign code officials, you need to understand and be able to explain the importance of letter size, contrast, placement, sign height, and other critical characteristics. SRF’s newest report breaks down the science behind sign visibility and offers a calculation tool that you can use to test (or prove) your design concepts. In this on-demand webinar, you will hear directly from the authors of the report and get a sneak peek of the research before the general public! Learning Objectives: How sign size impacts visibility and readability; principles for sign placement for optimal legibility; design considerations for sign conspicuity; strategies for seeking variances from restrictive sign ordinances.
Price: $15
($10 for ISA members)
Click on a link below to see additional resources
- ISA Variance Service: Get your customer the sign they need and deserve
- “How and When to Push for a Variance” in Sign Builder Illustrated
