This EFI-sponsored guide by Keypoint Intelligence-InfoTrends helps print providers navigate visual communications, exploring how symbols and imagery transmit information in advertising. It covers personalization strategies for customer experience, efficiency tactics, and includes case studies on thinking like major brand owners and retailers.
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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.
