Overview
Economic Value of On-Premise Signage (University of Cincinnati, 2012)
Signs act as silent salespersons; branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses, directly and indirectly, is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the study is also focused on the impact on consumers and the surrounding community.
Signs act as silent salespersons; branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses, directly and indirectly, is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the study is also focused on the impact on consumers and the surrounding community.
Price: $40
($30 for members of the International Sign Association)
Overview
This executive summary distills our comprehensive research on how signs act as silent salespersons; branding businesses, providing information about products and services, and pointing customers to exact locations. In short, an on-premise sign’s economic impact on businesses, directly and indirectly, is significant. Researchers tackled the topic by exploring how changes in on-premise signage affect business performance. Part of the study is also focused on the impact on consumers and the surrounding community.
Price: $20
($15 for ISA members)
Overview
Economic Value of On-Premise Signage (University of San Diego, 1997)
To help promote understanding of the value of signage to businesses and by extension, to communities, The Signage Foundation, Inc., (now the Sign Research Foundation) re-published this scientific study conducted by the University of San Diego in 1997. This study represents the first scientific research based on thorough, state-of-the-art statistical analysis, which provides clear evidence and conclusions that on-premise signage does, indeed, have a positive and significant impact on businesses and local governments.
