Overview
This report provides an in-depth analysis of the current trends, technologies, and methodologies shaping digital printing in the sign and graphics industry. It covers key trends such as in-house investment in large format digital print processes, the integration of graphics with architectural environments, and the use of digital printing to enhance or replace traditional materials. The report includes insights from industry experts and discusses various printing technologies like direct to substrate, vinyl, fabric printing, and embedded graphics. It also addresses the challenges and opportunities in areas like brand environments, building wraps, wayfinding, and the balance between temporary and permanent solutions.
Price: $40
($30 for members of the International Sign Association)
Executive Summary
This summary explores the transformative impact of digital printing on the sign and graphics industry. It covers advances in inks, coatings, and processes, highlighting the increased durability and versatility of digital prints. The report discusses the shift of printers becoming fabricators and vice versa, and the entry of new players into the market. It emphasizes the importance of quality, durability, and adaptability in both interior and exterior applications. Additionally, it showcases the potential of digital graphics in enhancing or replacing traditional materials and includes insights from industry influencers. The report also addresses the evolving opportunities and competition within the industry, driven by technological advancements and experimentation with new materials.
