Consumers learn, and assume, all sorts of things about a business based on its sign. This study by Dr. James Kellaris from the Lindner College of Business at the University of Cincinnati offers a wealth of insight into consumer behavior and provides key findings for retailers.
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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.
