Overview
Increased legibility research has led to more effective typefaces, but also more restrictive regulations. This four-part white paper series by Craig Berger includes the history, best practices, ADA code considerations, and case studies for the use of type in our environment and the future of typography.
Price: $40
($30 for members of the International Sign Association)
Overview
This concise summary explores the critical role of typography in placemaking and signage. It delves into cognitive research on how visual graphics help us understand our surroundings, covering aspects like detection, discrimination, identity, and orientation. The document highlights best practices for environmental typography, including legibility factors such as negative space, letter height, and lighting. It also discusses the historical evolution of typography, from ancient Roman metal stamps to modern digital signage. Additionally, the summary addresses the impact of regulations on typographic design and features case studies of successful projects. Ideal for designers, urban planners, and signage professionals, this executive summary is a valuable resource for creating effective and aesthetically pleasing typographic designs.
