The Sign Research Foundation issues grants of up to $50,000 per research project. RFPs on specific topics are issued throughout the year on our Grants page.

Applicants may also propose original research in many subject areas, including, but not limited to: Wayfinding, Branded Environments, City Identity, Conspicuity, Economic Value of Signage, Quantified Impact of Signage, Code Impacts, Evidence Based Design, Digital Signage, ADA, Signage & Advertising as City Revenue, Traffic and Pedestrian Safety, Future Technologies/Disruptive Technologies, Placemaking, Best Practices, and Case Studies. Proposals should be sent to and must include: Date of Submission, Project Title, Overview of Project, Scope of Research, Project Duration, Budget, and CVs of all researchers.

Process & Timeline

The Sign Research Foundation accepts proposals on new research topics throughout the year. The proposal must follow the submittal instructions and style guidelines. Once your proposal has been submitted to, you will receive a notification of submission receipt.

The SRF research committee reviews all new proposals which can take 4-8 weeks. You may check the status of your submission by emailing after 4 weeks have passed. Once the project is granted, a timeline will be established to ensure all projects are completed within 18 months from the start date.

Original Proposals

We encourage all academics, graduate students, and subject matter experts to propose their own research ideas. All proposals must fit within at least one Method and one Focus Area.

Methods of Research

1. Fundamental Research – Research within a University (disciplinary and interdisciplinary)
2. Collaborative Research – University + External Organizations: Development of new methods, innovation, and user experience.
3. Research in Practice – Research by Public Agencies, Non-profits, Corporations, and Consultants: Strategies, methods, models and case studies that apply to the practice of sign design, regulation, placement, and perception.

Focus Areas (may include multiple areas)

  • Best Practices
  • Design
  • Illumination/Energy Efficiency
  • Placemaking
  • Legal/Regulatory
  • Safety
  • Sign Codes
  • Value of Signage
  • Wayfinding

SRF Request for Proposal

The SRF Research Committee performs an annual analysis of the most pressing sign research topics for cities and planners. This results in a posting of several RFPs every spring. Occasionally we may be in need of a short-term research project in response to an urgent issue. Please check this page often to view and apply for these research grants.