SRF Annual Conference
The largest gathering of diverse professions coming together to learn about signage. We bring retailers, urban planners, designers, architects, engineers, academics, and graduate students to work alongside the sign industry in learning optimal practices in sign regulation, placement, and design. Where everyone has a voice in respectful dialogue. We learn from retailers, city planners, architects & designers what they most want from their sign industry allies and partners. Listen. Collaborate. Learn.
What do previous attendees say?
“The SRF Annual Conference was an excellent opportunity to participate in. I've never been to a conference like this with such a tailored focus. It was extremely valuable to have a multi-disciplinary group of professionals discussing the challenges and the future of signage and its importance to great cities and places. I would highly recommend others participate in these kinds of discussions.”
“An ideal opportunity for any and everyone who works with signs to learn about the process from all perspectives to improve the understanding of signs in their own community.”
“The opportunity to participate in the SRF Annual Conference and the ISA Sign Expo in the same week provides a perfect combination of advanced technical and practical educational opportunities, networking opportunities with multi-disciplinary attendees and access to the leaders and innovators in the sign industry. It brings the shapers, leaders, movers and makers of a dynamic industry together for a fantastic shared experience.”
“I enjoyed discovering how other cities handle sign topics in their own codes along with their best practices for implementing sign code change.”
“I loved the SRF Annual Conference. It was a great opportunity to interact with individuals outside of the design realm and the lecturers were outstanding.”
“Cliff Selbert's presentation about the proposed EMC regulations in Southern California was outstanding. It represents a fascinating paradigm shift in civic thinking whereas, while on-premise signs were often viewed as necessary evils, when the city suddenly is in line to cut a cut of the subsequent advertising revenue, their view magically changes.”
“I have a new appreciation for the signage industry as it intersects design, law, and other civic considerations. As a student planner I have not yet been exposed to the nuance in regulation or the potential innovation in implementation and feel like through the SRF Annual Conference I have been given an awesome crash course. One of the best things about the Conference is the assortment of diverse thinkers and the interesting conversations I was able to have. I would definitely do this again, and fully recommend!”
