CANCELLED – 2020 SRF Annual Conference

Due to the ongoing COVID-19 pandemic, the Sign Research Foundation has decided to cancel the 2020 SRF Annual Conference, originally re-scheduled for August 22-25.

When SRF made the decision to postpone the scheduled spring event, we did so at a time when information was changing rapidly. We believed that the impact of “flattening the curve” would result in a return to normalcy and safety much more quickly than it has.

This was not an easy decision, but SRF has chosen to cancel the event due to COVID-19.

While we won’t be able to gather as a community in 2020, we’re jumping right in to focus on the 2021 SRF Annual Conference in Las Vegas, Nevada from Wednesday, April 7 to Friday, April 9!

What do previous attendees say?

“The SRF Annual Conference was an excellent opportunity to participate in. I've never been to a conference like this with such a tailored focus. It was extremely valuable to have a multi-disciplinary group of professionals discussing the challenges and the future of signage and its importance to great cities and places. I would highly recommend others participate in these kinds of discussions.”
Richard Lawrence, AICP, Urban Planner - City of Alexandria, VA
“An ideal opportunity for any and everyone who works with signs to learn about the process from all perspectives to improve the understanding of signs in their own community.”
Ellery Ammons, Development Coordinator - Downtown Memphis Commission
“The opportunity to participate in the SRF Annual Conference and the ISA Sign Expo in the same week provides a perfect combination of advanced technical and practical educational opportunities, networking opportunities with multi-disciplinary attendees and access to the leaders and innovators in the sign industry. It brings the shapers, leaders, movers and makers of a dynamic industry together for a fantastic shared experience.”
Grady Brown, President - iZone Imaging
“I enjoyed discovering how other cities handle sign topics in their own codes along with their best practices for implementing sign code change.”
Ken Weems, AICP, Zoning Administrator - City of Kingsport, TN
“I loved the SRF Annual Conference. It was a great opportunity to interact with individuals outside of the design realm and the lecturers were outstanding.”
Katelyn Younger, Senior Graphic Designer - MSA Architects
“Cliff Selbert's presentation about the proposed EMC regulations in Southern California was outstanding. It represents a fascinating paradigm shift in civic thinking whereas, while on-premise signs were often viewed as necessary evils, when the city suddenly is in line to cut a cut of the subsequent advertising revenue, their view magically changes.”
Wade Swormstedt, Executive Director - Foundation for the Advancement of the Sign Industry
“I have a new appreciation for the signage industry as it intersects design, law, and other civic considerations. As a student planner I have not yet been exposed to the nuance in regulation or the potential innovation in implementation and feel like through the SRF Annual Conference I have been given an awesome crash course. One of the best things about the Conference is the assortment of diverse thinkers and the interesting conversations I was able to have. I would definitely do this again, and fully recommend!”
Wisnerson Benoit, Graduate Student in Urban Planning - Florida State University