Chris Prenovost is Vice President and Partner for AZPRO Group of Avondale, AZ.
AZPRO Group opened in 2004 in Avondale, AZ, in Phoenix’s West Valley. They have been fabricating signage with an emphasis on retail point of purchase (POP) graphics, vehicle wraps, and corporate-facility environmental branding. Over the years, the company has grown into a 35,000 sq. ft. shop that operates seven large-format printers, can produce 12,000 sq. ft. of graphics hourly, and earned G7 Master Printer certification. As the COVID-19 crisis escalated, owner Chris Prenovost decided to proactively develop a line of COVID-19 specific products.
“We believe that small businesses are the backbone of this country, and wanted to do everything we could to make sure fellow business owners in our community had the resources needed to stay afloat during these turbulent times,” Tom Radz, AZPRO Group’s marketing specialist, said.
Using the shop’s EFI VUTEk HS125 Pro hybrid ink, AZPRO Group has produced an array of COVID-19-related graphics, such as banners distributed to independent restaurants and public-safety signage for grocery stores. They also partnered with a construction company to provide a yard signs for every graduate from a local high school. AZPRO Group provided an abundance of photos and, following the adage that a picture is worth a thousand words, we’ll let the images document AZPRO Group’s efforts to support their community during the COVID-19 crisis.
AZPRO Group has grown its retail POP business with a significant focus on grocery-store chains.
Vehicle wraps and fleet graphics are a great branding opportunity for small businesses. In the highly competitive arena of HVAC service (spoiler alert: it gets hot in Arizona), vehicle graphics can be the difference that wins a new customer.
A new phenomenon in grocery stores is converting aisles to one-way traffic, which is a key tool to ensuring safe distancing between customers. AZPro Group printed these graphics on its EFI VUTEk HS 125 Pro hybrid printer.
After cutting the printed decals, they’re cut on the shop’s Zund Z3 GXL L2500 cutter (which AZPRO GROUP graced with the moniker “Freddy Krueger” for its slicing prowess) and sorted. These decals are destined for a Fred Meyer grocery.
If you’re a fan of Thai food, you know that tom yum soup is a zesty hot-and-sour soup sure to rev up your taste buds. AZPRO Group has printed pieces to let customers know that pick-up and delivery options are available.
As media outlets clamor to demonstrate essential businesses that are pressing on through the COVID-19 crisis, the sign industry’s importance has been on display. A local Phoenix station profiled AZPRO Group’s work to provide local businesses with COVID-19 signage.
AZPRO Group partnered with Venn Construction, a Phoenix-based builder, to produce free yard signs that were given to 2020 graduates from Peoria (AZ) High School. With students nationwide being deprived of a traditional rite of passage, the signs provide a well-deserved tip of the cap.
