The Sign Research Foundation (SRF) had a very successful and productive 2019. With your help, we published five new research projects on topics such as illumination, on-premise regulations, and an updated edition of a model sign ordinance. In 2019, SRF introduced an innovative new method to demonstrate the value of SRF research, simulating real-world scenarios faced by the sign industry. This modernization allows SRF to further our education efforts and provide tangible results to the industry.
Bringing sign industry communities together to collaboratively find solutions was the highlight of the restructured SRF Annual Conference (formerly known as NSREC) in 2019. For years this has been an essential cornerstone event for SRF. Adopting a new structure for 2019 resulted in several new revenue streams, greater audience engagement, and diversity in attendees.
Lastly, SRF began partnering with the International Sign Association on Planning for Sign Code Success™ workshops. This expanded our reach to the planning community and enabled us to offer our valuable resources to communities across the country.
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The Sign Research Foundation serves communities and the greater economy through research on the unique commercial and social value of signs. The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses, and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities.
